Holiday lights are a staple in the holiday lighting season. Homes, parks, businesses,
and cities are adorned with holiday lighting every year. Millions of homes around
the country are willing to hire professional installers to light up their homes with
holiday cheer.
Selling a holiday lighting install to a homeowner is a visual endeavor. They want to
see how their home can spread the holiday spirit and be the envy of their
neighbors. Having a portfolio of your previous jobs can really help potential clients
see the value in hiring a professional to install their holiday lighting because it helps
them to see how it could transform their home into a festive destination...one that
bypasses sloppy DIY looks. Browsing through your portfolio will demonstrate and
showcase your professional work to them, while sparking their desire, making it
easier for you to close the sale.
A professional portfolio also helps with the design process. Some clients will know
exactly what they want when it comes to holiday lighting. Others might feel
overwhelmed when deciding the color coordination and placement of lights they’d
like to do. For those clients who need a little extra guidance, the portfolio of your
professional work will help them to visualize what they’d like. It will also help them
to better communicate their vision to you. A portfolio can significantly improve the
experience of your client when meeting with you to plan and personalize their
install.
Creating a portfolio
When putting together your portfolio we recommend including several pictures of
installs you’ve done to show variety. You might even consider labeling the different
color schemes or components of the installs. Include everything from municipal to residential jobs. If you have done lighting installs for different holidays like
Halloween or Independence Day, showcase those as well as they will all show your
competence and ability to create great lighting arrangements.
When it comes to photography for your portfolio, investing in quality professional photos is worth it. A visually pleasing portfolio will lead to clients feeling more confident in your ability to provide a quality install. If you are using a physical copy of the portfolio, make sure you print a high-resolution file so the images turn out crystal clear!
Use the Seasonal Source
Look Book
New to holiday lighting? No problem! Use our Look Book while building your own
portfolio. Our Look Book will serve as a way for your clients to see a variety of
different lighting styles. It will also be a great tool for you because each job
displayed in our Look Book goes over every product used in the install. This helpful feature makes it easier for you to quote and replicate the look for your client.