The Power of In-Store Merchandising
Due to the rise of e-commerce many people believe retail is dying. In-store
merchandising and store displays help to set physical retail locations apart from e-
commerce and are the major advantage physical retail locations have over e-
commerce. In-store merchandising sparks customers’ interest, helps them to
become better familiar with products offered, and in many instances allows them to
hold and look at the product before purchasing. Not to mention it provides
opportunities for customers to learn the problems the product solves, the benefits it
provides and how it’s different from other similar products.
No Need to Say a Word
A store display allows you to communicate with the customer without making a
sales pitch. In the business of retail, it is the first form of selling. Store displays add
value to your product and educate customers on what the product can do for them.
Free Marketing
In-store merchandising is free advertising that can have a positive effect on your
sales and improve your customer’s shopping experience. It’s a great way to
introduce new product when it enters the market and helps to make sure customers
know about it.
Increase Awareness and Sales
If executed properly and creatively, retailers can reap benefits from in-store
merchandising. For example, they could increase sales on a product with low
demand, many times without even having to reduce the price. This can be done by
strategically highlighting the product through an end cap or floor display, setting up
informational marketing graphics near the product, or simply displaying the
product. In-store merchandising also allows for the promotion other brands offered
or related selling channels.
Pro Tip - Availability of display products is critical. Always make sure the products you are displaying are properly stocked on the shelves.
MEET YOUR CUSTOMERS' DEMANDS
Consider who most of your customers are and what their needs are. Select to highlight products that will attract them. Know their demands and ensure they are satisfied through your product offering.
Keep it Visually Appealing
It's important that while incorporating displays you keep your store looking neat and organized. Use sections that are easy for your customers to follow and make it easy for them to find the products they need. Keep shelves well-stocked, use prominent sale signs, along with in-store merchandising and you are sure to attract more
customers.
SEASONAL SOURCE IN-STORE MERCHANDISING
Seasonal Source offers various In-store Merchandising options for our distributors. Follow the link to learn more about our In-Store Merchandising options and to get one today! www.seasonalsource.com/distributors
